To launch a new project a client hired me to develop a logo design and create a website design for golf fantasy sport. The goal here was to convey the look of tradition and technology. The logo was created after 3 rounds of collaborative sign exploration. The website, on the other hand, had to lean more towards the hi-tech side.
During the whole process, we were analyzing and communicating all the time to achieve desired result.
Since golf is a sport mostly for people with higher income, after research we decided to aim specifically for premium users. The style of the website had to feel premium with a minimalistic approach.