I’m Peter — a Product Designer with a strong focus on e-commerce, creating user-centered solutions that drive conversion and business growth. From brand identity to seamless user experiences, I create products that are visible, usable, and impactful.
I'm passionate about design, emerging tech, and tools that drive creativity forward.
Since 2010, I’ve worked across freelance, contract, and in-house roles — from boutique agencies to global corporations.
My background spans a range of design roles, including Head of UX/UI, Lead Designer, Senior UI Designer, and Interaction Designer. I’ve led a cross-functional team, recruited and mentored designers, and managed projects from discovery to delivery.
Alongside hands-on design, I bring a deep understanding of e-commerce best practices, supported by Baymard Institute knowledge. Whether it’s optimizing a checkout flow or shaping an entire product experience, I design with clarity, purpose, and measurable impact.
